It will be interesting to see what the site turns into and how they bridge the gap between their old fans and Bioshock fans which are largely not the same group.
I find it surprising that you'd even suggest that such a thing could be possible much less in the best interests of the 'new' Irrational. And given that I'm lazy, I'll copy/paste what I typed in response to the ign.au Irrational announcement:
"I lost a fair chunk of respect for Ken and the team when Bioshock was released. At the same time, I understood that they were making a game to fit us all and that that likely wasn't the teams ultimate goal, but rather an imposed directive (regardless of the subtlety with which it was applied) from the monsters upstairs. Given the opportunity to distance themselves, I like to think that they might reinstate the kind of intellectual freedom that has contributed to the sadness at a great name once thought lost forever. Unfortunately I've been on the scene for long enough to know better."
Yes, I may be considered to be ultra pessimistic but as I'm also a fan of various other exceptional games which have since seen their creators succumb to the Mass-Appeal-Money-Machine.
I believe my feelings to be justified.